The Liqui-Moly Experience

by • July 14, 2015 • EventsComments Off on The Liqui-Moly Experience2305

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Liqui-Moly is involved in various events around the world, however none is bigger than the Bathurst 12-Hour race. It’s a phenomenal event in every regard, with Liqui-Moly Australia (MotorActive) utilising this unique opportunity to give around 55 VIP guests the Liqui-Moly Experience. “My wife wasn’t a motor racing fan, but after experiencing the Bathurst 12-Hour as a guest of Liqui-Moly, Julie is now a convert,” says Darren Last from Lastys in Geelong. Adan Cummings from Maag & Stucki in Sydney backed this up: “It’s my wedding anniversary this weekend but I wouldn’t miss this for the world!” Both Adan and Darren were amongst the sizable group comprising premier Performance Club customers who secured their invite by faithfully supporting Liqui-Moly throughout the year. For many it was their second invite, with a number commenting that it’s such a great weekend they’ll do whatever it takes to be back again next year.

Fully catered corporate box had many high-profile guest speakers, including the 2014 Bathurst 12-Hour winner and three-time TCM champion, John Bowe

Fully catered corporate box had many high-profile guest speakers, including the 2014 Bathurst 12-Hour winner and three-time TCM champion, John Bowe

So what is it about the Bathurst 12-Hour Experience that makes it so highly prized? Sure, Liqui-Moly’s impressive corporate suite has clear views back up Conrod Straight along with a prime position overlooking the finish line – making it the best seat in the house to witness the dramatic last-corner reshuffle unfold, which not even the TV cameras caught.

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Sure, the suite had great food, a fully stocked fridge and the lovely Liqui-Moly ladies. And yes, Liqui-Moly’s sole owner, Ernst Prost, made the trek from Liqui-Moly’s headquarters in Ulm, Germany, to happily mingle and personally thank everybody for being Liqui-Moly customers and an enthusiastic part of the Liqui-Moly family. However in keeping with MotorActive’s DNA of delivering above expectations, there was so much more.

Liqui-Moly founder and sole owner Ernst Prost and MotorActive Managing Director Bruce Morrison finalising their new 2016 trade agreement

Liqui-Moly sole owner Ernst Prost and MotorActive Managing Director Bruce Morrison finalising their new 2016 trade agreement

Bentley Motors supplied a limited-edition GT3-R (one of 300), two Flying Spurs and a Continental GT convertible for spirited demonstration laps around Mount Panorama. This is an incredibly rare opportunity as the public road only becomes a closed race circuit a handful of times a year. Even more extraordinary were the chauffeurs; Maximilian Buhk, Guy Smith, David Brabham and John Bowe, who allegedly wound the Flying Spur up to 250km/h down Conrod! Nick from Euro Motor Sport was so excited about his awesome lap in the Bentley that he vowed to be back next year. “Proper lap ’round Bathurst; ticked that one off my bucket list!” says Phil James. Saturday activities also included tours through the pit garages of Fitzgerald Racing Services and Justin McMillan’s M-Motorsport, home of the Interlloy Lambo.

With its twin-turbo V8, grippy tyres and huge ceramic brakes, 2013 Spa 24-Hour champ Maximilian Buhk had no trouble lapping the mountain in the Bentley convertible at a heart-stopping pace

With its twin-turbo V8, grippy tyres and huge ceramic brakes, 2013 Spa 24-Hour champ Maximilian Buhk had no trouble lapping the mountain in the Bentley convertible at a heart-stopping pace

David Brabham getting ready to do what he does best – putting the pedal to the metal

David Brabham getting ready to do what he does best – putting the pedal to the metal

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Race day kicked off with the highly anticipated pre-race grid walk. With all 50 cars lined up in darkness, this is an intense 20-minute session that left everybody buzzing with excitement. Following this was 12 hours of incredible racing, private shuttles up to the spectacular viewing areas at the top of the mountain – and of course the deluxe Liqui-Moly hospitality suite. There’s no better way to immerse yourself in the Bathurst than as a Liqui-Moly VIP guest.

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Talk to your local Liqui-Moly representitive about becoming a Performance Club specialist workshop and putting yourself in the running for one of the exclusive invites to the 2016 Liqui-Moly Bathurst 12-Hour. You’ve got to be in it to win it!

During Saturday’s private pit garage tours, invited groups of VIPs could get up close ’n’ personal with the stars of the 12-Hour; like the #2 Evolve Technik Audi R8 Ultra entered by Fitzgerald Racing Services

During Saturday’s private pit garage tours, invited groups of VIPs could get up close ’n’ personal with the stars of the 12-Hour; like the #2 Evolve Technik Audi R8 Ultra entered by Fitzgerald Racing Services

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