The naysayers proclaimed that moving Meguiar’s MotorEx to Melbourne from its successful home of 13 years in Sydney would be the death of the event. Boy, weren’t they wrong! With over 400 vehicles on display, more than 100 traders and a record 28,400 paying spectators through the gates, the first ever Meguiar’s MotorEx Melbourne was an unbridled success – the biggest auto show Melbourne has ever seen! Spectators began pouring through the gates of the Melbourne Showgrounds first thing Saturday morning in high anticipation of being enthralled by three halls bursting with spectacular machinery and cutting-edge exhibitors – and they were not disappointed.
On top of the record crowd, over 10,000 viewers tuned into six hours of action that was live-streamed across the Saturday and Sunday. In the ensuing days, comments like “amazing” and “best show I’ve ever been to” flooded social media. That’s high praise indeed, which made everyone at MotorActive (promoter and owner of Meguiar’s MotorEx) feel very proud. Mind you, nobody could argue Meguiar’s MotorEx Melbourne wasn’t tremendously successful with a good vibe the whole weekend, all the while showcasing loads of interesting machinery from the rare and collectible to the radically customised. Thanks to the huge screens in each hall (plus the massive LED display panel in the Real Street Boulevard area outside), nobody missed out on any of the action no matter where they were. It was interesting to see people at the venue sitting there watching the broadcast of the show they were at.
Meguiar’s MotorEx has firmly established itself as the automotive enthusiast event for other organisations and groups to incorporate their own associated functions. The Performance, Racing & Tuning Council, Liqui-Moly, Street Machine and other Bauer Media magazines each took advantage of MotorEx’s proven people-pulling power, staging their own complementary shindigs during the weekend. While the crowds most definitely adored the cars, the public debut of a wildly-modified Kombi (see full feature, page 48) belonging to Australian Hip Hop royalty, Bliss N Eso, sent them into a frenzy. The trio of Jonathon, Max and Tarik were so amazed at the crowd’s reaction and energy they put on an impromptu performance and hung around long after for interviews, autograph sessions and countless photo ops. Design guru Richard Ferlazzo was on hand all weekend to keep a close eye on Holden’s three world-renowned concept cars – Efijy, Coupe 60 and Hurricane. “It was very gratifying to see the public appreciate Holden’s decision to display some of our most popular concept cars,” says Richard, “in particular Hurricane, as it has never been seen by most people.”
MotorActive took the decision to alternate between Sydney and Melbourne in response to numerous requests to bring the show to Melbourne; A number of spectators commented, “Thank you for bringing the show to Melbourne, it’s totally awesome!” MotorActive’s other motivation for the shift was the desire to keep the show fresh and maintain interest. With MotorEx Melbourne featuring 70 per cent new entrants, a record number of exhibitors and a record attendance – that’s three big ticks. Well done, Melbourne! With so many people rating it better than Sydney, especially the food (which was described as “deluxe” by one MotorActive staffer), we can’t wait to see what Sydney does to top that in 2015. See you at Homebush, July 25th and 26th. Bring it on!
See the extensive gallery at www.motorex.com.au